Loveland has felt the impact of the Homeless issue in Colorado and it could get worse!

Rapid Growth in Homelessness

• 2020: Estimated 150 homeless individuals; fewer than 20 actually from Loveland

• 2025: Over 800 homeless; less than 1% believed to be from Loveland

• At the start, the city had no homeless program or budget—now it spends millions annually

• Narrative Controlled by Mayor Marsh & Supporters

• The Mayor and supporters manipulate the message to make it sound like most of the homeless are long-standing Loveland residents. This is false and they know it

• Their messaging is then used to justify increased budgets and a homeless shelter in the city center

• Local media reinforces this narrative, framing crimes with misleading headlines (“A Loveland Man/Woman”) while clearly identifying outsiders from other cities who commit crimes in Loveland

• Voting & Residency Concerns

• Transients directed to the Loveland Resource Center (137 S. Lincoln Ave)

• Many register to vote using the shelter address

• Under Mayor Marsh, this qualifies them as “residents,” allowing access to financial support

• Outside Influence

• Advocates from outside Loveland attend city council meetings to portray homeless as locals

• This pressures council to expand funding for shelters and programs

• Funding Decisions

• Long-standing faith-based nonprofits, such as House of Neighborly Service, saw funding cut

• Politically aligned organizations promoted instead

• Loveland as a Hub

• Research interviews: homeless individuals consistently reported coming from elsewhere

• Most said they were told to come because of resources

• One man stated he and two others were given a ride to Loveland since he didn’t have a car

• Regional Problem, Local Burden

• Homeless spend already over $6 million and growing

• Issue requires cooperation across Northern Colorado, including Larimer and Weld Counties

• Current policies risk making Loveland the regional center for homelessness

• Election Warning

• If Mayor Marsh’s endorsed candidates (Daniels, Rothberg, Wyrick, Mallo) are elected:

• Homeless population will grow

• Tax increases will be necessary to sustain programs

Call to action:

Say no to Mayor Marsh’s legacy. Say no to Daniels, Rothberg, Wyrick, and Mallo.

Loveland needs real leadership.